Guide

How to find negative keywords for Amazon ads automatically

The manual workflow takes about 45 minutes per week per account. Or automate it: AIAdKing scans search-term data continuously and adds negatives with a logged reason for each one.

5-minute read 5-step workflow Updated June 2026

Quick answer

To find negative keywords, pull your Amazon search-term report, filter for terms with clicks but no orders (or spend above 2x your target CPA), then add them as negative exact. Repeat weekly — or let AIAdKing harvest them continuously for ₹2,949/month, adding each negative with a logged reason.

The short version

  1. Pull the last 60 days of search-term data from the Amazon Ads console.
  2. Filter for clicks-with-no-orders and high-cost irrelevants.
  3. Add the offenders as negative exact in the campaign that spent on them.
  4. Repeat weekly — or automate it so it never gets skipped.
1

Pull the search-term report

5 min

Download the Sponsored Products search-term report for the last 60 days from the Amazon Ads console. This is the raw list of the actual buyer searches your ads showed against.

2

Filter zero-conversion clicks

5 min

Filter for rows with 10+ clicks and zero orders. These are paying-for-nothing terms — you are buying clicks that never become sales.

3

Filter high-cost irrelevants

5 min

Filter for rows with spend more than 2x your target cost-per-acquisition. Even if they occasionally convert, they are bleeding budget faster than they can earn it back.

4

Add as negative exact

10 min

Add the offending search terms as negative exact in the campaign or ad group that spent on them. Negative exact is safest — it blocks only the exact phrase and never touches your converting traffic.

5

Repeat weekly

Weekly

Amazon delivers new search-term data daily, so new wasted terms appear constantly. Repeat this workflow weekly at minimum — or automate it so it never gets skipped.

6

Why automation matters

Context

Most sellers review monthly at best. In a typical 30-day window between manual sweeps, a meaningful share of ad spend goes to terms that will never convert — spend you could have stopped on day one. The cost of a skipped week compounds across every campaign.

7

How AIAdKing automates it

Continuous

AIAdKing scans search-term data continuously. Each negative addition has a logged reason — for example: "12 clicks, 0 conversions, ₹350 spent on irrelevant search term." You can review the log, approve in bulk, or let it run autonomously inside your guardrails. During the 14-day free trial it runs in shadow mode so you see every proposed negative before anything touches your account.

Key takeaways

  • Negative keywords stop wasted spend on irrelevant searches without hurting converting traffic.
  • The signal to negate: lots of clicks and no orders, or spend above 2x your target CPA.
  • Negative exact is the safe default; use negative phrase only after careful review.
  • The hard part is consistency — AIAdKing harvests continuously so a week is never skipped.

Keep reading

Lower your ACoS The 7 fixes that actually work Ads automation The daily AI cycle in detail Negative keywords (glossary) The term, defined Dayparting Bid only when buyers convert

Negative keywords — FAQ

What is a negative keyword on Amazon?
A negative keyword tells Amazon not to show your ad against searches containing that term. Used correctly, negatives stop wasted spend on irrelevant traffic without hurting your converting traffic.

How often should I add negative keywords?
Weekly at minimum. Amazon delivers new search-term data continuously, so sellers who only review monthly keep paying for terms that never convert. AIAdKing automates the workflow continuously so it never gets skipped.

Negative exact or negative phrase?
Negative exact is safest — it blocks only the exact phrase. Negative phrase blocks anything containing the phrase, which is more powerful but riskier. Use exact when in doubt; use phrase only after careful review.

Can AI find negative keywords better than a human?
AI is not necessarily smarter, but it never tires and never skips a week. AIAdKing scans search-term data continuously, applies your rules (clicks, spend, ACoS thresholds), and adds negatives with a logged reason for each one.

Stop bleeding on irrelevant clicks.

Continuous negative-keyword harvesting included in AIAdKing ₹2,949/mo. 14 days free.

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